FIFA to sell pieces of World Cup final stadium pitch, could earn millions
FIFA will sell pieces of the 2026 World Cup final stadium pitch as memorabilia, priced between $450 and $3,000 per segment. The governing body expects to earn over $11 million from the sales, with pieces preserved in acrylic and available only to addresses in the United States and Europe.
FIFA has announced plans to monetize the playing surface from the 2026 World Cup final by offering segments to collectors and fans. The turf pieces will be packaged in premium acrylic displays with USB keepsakes and presented in branded boxes, marketed as authentic memorabilia from the tournament's championship match.
Four pricing tiers have been established for the souvenir turf. The entry-level option costs $450, with mid-range offerings at $900 and $1,200. The premium tier, priced at $3,000, includes additional items such as a gold-etched replica ticket, a miniature World Cup ball replica, and a crystal-cut trophy replica. Each pricing tier will have no more than 2,026 pieces available for purchase.
According to reporting on the initiative, FIFA anticipates generating more than $11 million in revenue from this memorabilia sales program. The turf segments will only be shipped to addresses within the United States and Europe, with orders not being fulfilled until after the final match concludes. The grass itself was grown at a turf farm in North Carolina and installed at World Cup venues to ensure consistency across all tournament stadiums.
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