Is Fifa selling parts of the World Cup to private investors?
FIFA announced plans to establish a subsidiary company to manage World Cup operations and is offering a 20% equity stake to private investors valued at over $4 billion, with Thrive Eternal identified as a potential buyer.
FIFA unveiled a strategic initiative to restructure World Cup management through the creation of a new subsidiary entity. The organization intends to offer private investors a 20% ownership stake in the subsidiary, with the equity position valued in excess of $4 billion. This move represents a significant shift toward private sector involvement in the governance and operations of the World Cup tournament.
Thrive Eternal, an investment firm with connections to Jared Kushner's family, has been identified as a likely candidate to acquire the offered stake. The arrangement would grant private investors direct participation in World Cup administration and financial operations.
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